A STEP-BY-STEP COURSE FOR SOLOPRENEURS
the brand playbook.
You don’t need another template—you need a plan that works.
feeling stuck?
you’re not alone.
Decision fatigue. Second-guessing. Endless tweaking. Building your brand shouldn’t feel this confusing or chaotic.
If you’ve been trying to figure it all out on your own—jumping from idea to idea and still not feeling clear—it’s not because you’re doing it wrong.
You just haven’t had a roadmap that ties it all together.
That’s exactly why I created The Brand Playbook—a guided course that walks you step-by-step through building a brand that finally feels aligned, confident, and complete.
finally—a roadmap that makes branding less chaotic, and perfectly clear.
This isn’t another DIY checklist or half-finished Google Doc you’ll never open again.
It’s a guided course built around The Brandologie Method™ — the same five-phase framework I use with my private clients to help them stop spinning, get organized, and build a brand that actually fits.
Inside, you’ll walk through the foundational layers of branding:
Clarifying what your brand really stands for
Defining your voice, values, and positioning
Designing visuals that feel aligned with your message
The result? A brand that finally feels cohesive, confident, and ready to grow — without the overwhelm or second-guessing.
you’re not the problem.
your process is.
Here's what might be slowing you down:
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You’re piecing together free resources but still feel like your brand is missing something essential.
You keep reworking your logo, colors, and fonts—hoping the next change will finally make it "click."
You know your business has potential, but your brand feels scattered, incomplete, or invisible.
You’re tired of guessing. You wish someone would just hand you a real system—one that actually works. (Oh hey 👋)
if you’re done with:
Feeling overwhelmed every time you even think about your brand
Wondering if what you’re creating actually represents you
Attracting clients who don’t feel like the right fit (or hearing crickets altogether)
Spending hours on “branding” tasks but still not feeling confident about any of it
. . . and you’re ready to:
Build a brand that finally feels solid — inside and out
Make confident decisions with guided prompts and step-by-step templates
Show up with a brand that reflects the quality of your work (and attracts the clients you actually want)
Create a foundation that supports real business growth — not just pretty visuals
then yes - this is your playbook.
what makes this different?
The Brand Playbook isn’t just a collection of worksheets — it’s a complete roadmap built around The Brandologie Method™ — the same proven system I use with my 1:1 clients to build brands that grow businesses.
You'll walk through the first four essential phases:
Develop the mindset and clarity you need to step into your role as CEO
Define your foundation: voice, values, audience, and mission
Discover your unique brand strategy
Design a visual identity that finally feels like it fits
And because strategy is only half the story, you’ll also get Launch Your Brand, a bonus module that helps you Deploy what you’ve built — putting your brand into action with real-world structure and momentum.
This isn’t about coloring inside the lines — it’s about creating a brand that’s yours and doing it with the clarity and confidence you’ve been missing.
here’s how it comes together.
step 1 → develop.
Clarify who you are, what you stand for, and who you’re here to serve.
step 2 → define.
Uncover your brand’s voice, vibe, and unique place in the market.
step 3 → discover.
Create a visual identity—colors, fonts, logos—that actually feels like you.
No complicated jargon. No guessing. Just a step-by-step path forward.
Shift your mindset from “DIY and doubt” to clarity and confidence. Get grounded in your goals, vision, and the CEO energy that drives everything that follows..
step 4 → design.
step 5 → deploy.
Bring it all to life. Use the bonus Launch Your Brand module to put your strategy into action with focus and momentum..
this playbook is a foundation, not a fix.
It’s not about chasing the next trendy logo or aesthetic.
It’s about finally feeling clear and confident in your brand—
and knowing exactly how to build on it.
This is the same process I guide my 1:1 clients through—
now refined, simplified, and ready for you whenever you are.
what you’ll walk away with—finally.
→ The Brandologie Method™ Framework
Learn the 5-step system that helps you define, discover, design, develop, and deploy a brand that actually works—without the overwhelm.
→ Mindset & Clarity Training
Because building a brand starts with believing in it. You’ll uncover what’s been holding you back and replace the chaos with clarity and confidence.
→Strategic Prompts & Brand Worksheets
Step-by-step guidance to define your mission, message, and audience—and actually feel good about what you’re creating.
→ 12 Curated Color Palettes + 12 Strategic Font Pairings
Instant inspiration for your visuals—no more endless scrolling through Pinterest trying to make things “look right.”
→ 10 Fully Customizable Logo Sets + Visual Identity Templates
Beautiful, cohesive, and totally editable so you can launch fast and confidently (even if you’re not a designer).
→ Launch Your Brand Bonus Module
Turn your clarity into action. Learn how to bring your brand to life across your website, socials, and content—without second-guessing a single move.
Get everything you need for just $47.
Strategy, mindset, and everything you need to finally build a brand that looks good, feels right, and works.
WHAT OTHERS ARE SAYING
“everything I needed to build the foundation of my business—right there in one toolkit.”
Simple, clear, and full of the kind of templates and prompts that actually moved me forward. If you're starting or rebuilding your brand, this is the piece you've been missing.
— Mason Peters, 1021 Mentorship
$7 MINI WORKBOOK
not quite ready?
Start with the $7 Brand Audit Workbook — a quick, eye-opening exercise to help you see exactly what’s working in your brand, what’s not, and where to focus next.
It’s the perfect first step if you’re not quite ready for the full Playbook but want to stop spinning your wheels and start getting clarity.
need a second set of eyes?
Book a Clarity Call and let's cut through the noise together—so you can finally move forward with confidence.