the power of imperfect action: why making mistakes is actually a good thing.
Let me guess—you’ve got a project you’ve been sitting on for weeks (or months), and every time you think about starting, your brain whispers, “Not yet... it’s not ready.”
Yeah. Been there.
Here’s the thing no one tells you when you're building a brand or a business: “Perfect” is just procrastination in a cute outfit. You think you're being thoughtful and strategic, but most of the time, you’re just stalling. Waiting for everything to be just right? That’s a trap.
Because the truth is, done is always better than perfect. And messy, imperfect action? It’s magic. It’s momentum. It’s the thing that gets you out of your own way and moving toward what you actually want.
so… what exactly is imperfect action?
It’s starting before you're ready. It’s posting the thing that’s “kinda good.” It’s launching the offer with a typo you didn’t catch until five people bought it. It’s showing up without knowing exactly how it’ll land.
It’s doing the damn thing anyway.
why imperfect action works:
1. It gets you unstuck.
Starting is the hardest part—and imperfect action gets you started. You don’t need a 37-step plan. You just need to move. And once you do, the next step feels a little easier. Then the next. And the next. That’s how you build momentum.
2. It teaches you more than planning ever could.
You’ll mess up. It’s fine. That’s how you figure it out. The real learning? It happens when you're in motion—when you're testing, tweaking, falling on your face a little, and doing it differently next time. No amount of overthinking can replace real-world experience.
3. It quiets the perfectionist voice in your head.
You know the one—“This isn’t good enough.” “What will people think?” “You should probably wait until next month.” That voice loses power when you take action anyway. Because progress beats perfection every. single. time.
4. It invites better feedback.
When you put something into the world—even in draft form—you open yourself up to real feedback. That means you can improve faster, pivot sooner, and build something people actually want. You don’t need to be flawless—you just need to be in the game.
here’s how to embrace imperfect action (without freaking out):
Start small. Pick one thing. Post it. Send the email. Record the voice memo. Just start.
Embrace the cringe. Yep, some of it will be awkward. That’s how you know you’re doing it right.
Ask for feedback. And don’t take it personally. Take it as information.
Celebrate every tiny win. Because showing up imperfectly still counts as showing up. (Maybe even more.)
Trust me—I'm not preaching about something I haven’t been totally guilty of myself. If I’d gotten out of my own head sooner, Brandologie would probably be a lot further along by now. I spent way too much time overthinking every little detail—tweaking my logo, second-guessing my offers, and avoiding Instagram like it was my ex at the grocery store.
But the moment I said, “You know what? I’m tired of this. I’m doing it messy,” everything started to shift. I started showing up. I started connecting. I started building momentum.
So let this be your permission slip: You don’t have to have it all figured out. You just have to start.